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Tim Cook says auto industry on the cusp of ‘massive change’
20 Oct 2015
  • Apple CEO Tim Cook has said the automotive industry is at the precipice of “massive change”, though he stopped short of saying whether the world’s largest publicly traded company would play a role in that transformation, Recode reported.


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  • Cook enumerated ways that the modern descendants of the ‘Model-T’ would be shaken to the very chassis — the growing importance of software in the car of the future, the rise of autonomous vehicles, and the shift from an internal combustion engine to electrification.
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  • “It would seem like there will be massive change in that industry, massive change,” Cook said at the Wall Street Journal’s WSJDLive conference at The Montage resort in Laguna Beach, Calif. “You may not agree with that. That’s what I think.”
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  • Cook, who was interviewed onstage by WSJ executive editor, Gerard Baker, declined to respond to published reports that Apple is developing an electric car that might hit the road as soon as 2019.
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  • The Apple CEO said that, in the short term, the company is working to bring the “iPhone experience” to the vehicle through CarPlay, its in-dash system that creates a way for users to access their iTunes music collections or get driving directions from its mapping software without touching their phones.
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  • “We’ll see what we do in the future,” Cook said, leaving open the tantalizing prospect of more. “I do think that the industry is at an inflection point for massive change.”
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  • Cook fielded questions about the company’s first foray into wearable computers with the Apple Watch, its ambitions to transform television with the Apple TV, the status of the Apple Music subscription service, and the company’s new smartphone upgrade program, which it introduced with the September introduction of the iPhone 6s and 6s Plus.

 

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