M-commerce platform Paytm has tied up with IRCTC to offer the Paytm Wallet as a payment option on online train ticket booking. The move will enable users to use wallet instead of plastic based cards while booking railway tickets.
Prior to Paytm, telecom giant Vodafone underwent strategic partnership with IRCTC to facilitate online booking of railway tickets through mobile phones with Vodafone M-Pesa as a payment option.
Commenting on this partnership, Amit Lakhotia, VP-Paytm, said, “We are delighted to partner with IRCTC and offer the added convenience of Paytm Wallet to IRCTC customers. This is a major partnership for us as it allows users to book train tickets via Paytm wallet. IRCTC is the second biggest consumer-transacting platform today. Launched recently, the service has received positive response from our customers, with the usage of Paytm wallet on IRCTC’s website crossing our expectations in just a few days. We are elated with this association and we wish to take more such worthwhile strides in the future to make lives simpler and easier for our customers.”
Over the next six months, Paytm, which got an approval from the Reserve Bank of India last year to float a semi-closed wallet, is looking at 25,000+ tickets in a day using Paytm wallet on IRCTC platform.
Paytm had surpassed the volume of IRCTC in November last year. Currently, it has over 60 million wallet holders. These users can shop and pay with Paytm wallet across 21,000 merchants now. Integrating with platforms like IRCTC would help it expand its reach in tier-II and tier-III markets.
Last week, the Noida-based company forayed into the hyper-local segment by starting grocery delivery in Bangalore. Recently, Paytm also came with the Seller App with a zero commission model. What this means is that sellers on the platform don’t need to give a commission to Paytm on sales.