Hardcastle Restaurants, a master franchisee for the West & South India operations of McDonald's and a subsidiary of Westlife Development has appointed Kedar Teny as Director - Marketing and Digital. He will report to Smita Jatia, managing director, McDonald's India (West & South).

With 17 years of experience in advertising and marketing, Kedar Teny’s primary responsibility will be to spearhead and shape the marketing agenda for the brand across consumer engagement platforms.

Commenting on his appointment, Smita Jatia said, "Kedar's immense creativity and strategic thinking will help strengthen McDonald's position in the market. He is joining us at a hugely exciting time. With the expansion of new communications channels and developments across our growing product mix, he will be instrumental in leading and developing successful multi-channel marketing solutions in a fast paced and competitive digital environment."

Teny started his career in advertising and worked on many iconic brands at Lowe Worldwide in India and South East Asia. From there he made the shift to marketing at Bharti Airtel limited and then moved on to Hindustan Unilever Ltd. He has extensive experience in the field of brand management, strategic planning, and advertising.