HomeShop18 has introduced a cutting edge Virtual Shopping Wall with Delhi International Airport (P) Ltd. (DIAL). The Virtual Wall ‘Scan N Shop’ offers premium merchandise to consumers at Terminal 3 (T3) domestic side of New Delhi’s IGI Airport (IGIA). The wall lets consumers view a large range of products like consumer electronics, mobiles, tablets, clothing, accessories, fashion jewellery, perfumes, etc. on dynamic screens.

Scan N Shop flyers will be able to order by simply scanning the QR code displayed against each item or over the phone at the call centre. HomeShop18 has also enabled the convenient cash on delivery payment method to drive trials and will follow it up with mobile payments subsequently.

Sundeep Malhotra, Founder & CEO, HomeShop18 explains, “With the Virtual Shopping Wall, HomeShop18 embarks on the next major journey into mobile-commerce (M commerce). By bringing M-commerce to India, HomeShop18 is taking the convergence of mobile and retail to a new high. The idea behind ‘Scan N Shop’ is to enable tech-savvy, smart-phone and tablet users to experience a smart new way of shopping. In DIAL, we have found a true innovator as a partner. T3 is a marvellous lifestyle destination and ‘Scan N Shop’ couldn’t have found a better location.”