Microsoft has launched its Microsoft Online Store with Tata CLiQ - the e-commerce portal of Tata group. The website will sell Microsoft products such as tablets, PCs, software and phones on the platform, ET has reported. Tata CLiQ follows a quasi digital model where the products will be delivered from the physical stores of various retail outlets of Tata group like Croma, Titan, Westside etc.

Priyadarshi Mohapatra, country general manager, consumer channel group, Microsoft India said, "Increasingly consumers are going online to shop for mobiles, devices and software. We therefore are expanding our online presence through our official Microsoft Store so that our consumers find it easier to experience and buy our products." The Microsoft Online Store will allow consumers from across the country to get an easy access to Microsoft's wide range of productivity-enhancing products and the company's merchandise.

Ashutosh Pandey, CEO, Tata CLiQ commented, "Tata CLiQ is pioneering the phygital (physical plus digital) revolution in India, and enhancing the customer experience through a combination of in-store shopping benefits and conveniences of online shopping. We are a brand focused marketplace and promise authentic brand experiences to our customers. Launch of Microsoft Store is a step in that direction." Pandey added that the company is looking forward to the support Microsoft with Tata group's large on-ground network.

The consumers will be able to buy products and services using services such as click online and picking up at store, return to store and ship from store through a large on-ground store network of partner brands, the companies said. TataCLiQ's services will be available across more than 500 stores of 12 partner brands.

The new Microsoft Online Store with Tata CLiQ is launched with inaugural offers on Microsoft Surface Pro 4 and select Lumia smartphones running on Windows 10. Consumers buying the Surface Pro 4 on TataCLiQ.com will be able to get the powerful convertible along with the Type cover at a discount of Rs 10,000, and a free Office 365 subscription for a year. Customers will also be able to buy Office 365 subscription, Lumia 550 and Lumia 650 on TataCLiQ.