Nitin Mathur, Senior Director Marketing, APAC & Head of Media, India & South East Asia at Yahoo has called it quits from the company. Ending his nine years stint at Yahoo in April 2016, Mathur has now joined TE Connectivity as its Senior Director and Head of Marketing, APAC, Adage India has reported.

TE Connectivity is a $12 Billon global technology leader. TE's connectivity and sensor solutions are key enablers in the connected world. APAC is a diverse and growing business for TE with annual revenues of USD 4.2 Billion. Key markets include China, Japan, South Korea, ASEAN, Taiwan, HK, ANZ & India.

Talking about his new job, Mathur told Adage India "My responsibilities include developing marketing strategy, integrated marketing plans, accelerating digital adoption and enhancing digital marketing capabilities to grow TE's brand and business in the region."

Previously, Mathur had joined Yahoo India in 2007 and was subsequently promoted to head marketing for Yahoo's key growth markets - India and Southeast Asia that includes Indonesia, Vietnam, Philippines, Malaysia and Singapore. As a part of the leadership team, Mathur is responsible for directing all brand, product, mobile and B2B marketing efforts across the region.

Before Yahoo India, Mathur had worked with Sapient, Times Internet, Indiainfo and Sahara India. He has around 19 years of experience in the industry.