Bangalore-based FindYogi.com is launched as a product search engine to help consumers decide what brand and model of a product would best fit their needs and budget. FindYogi currently serves data across four categories that include mobiles, tablets, laptops and cameras. The application is still in its infancy and will become more useful as more data and features get added.

FindYogi is founded by  Anil Bhat, Ankit Govil and Naman Sarawagi, who have experience in technology, marketing and sales at MNCs and startups like Yahoo, Novell, Oracle, Capillary Technologies, Freecharge and ZipDial. The 11 people company is currently bootstrapped with funds from friends and family.

Naman Sarawagi, CEO of FindYogi, said, “Having the right data at one place is required to make informed decisions. Consumers in India and worldwide already use the internet for researching before making any significant value purchases. Search engines like Google are a great starting point for all such research but with data scattered over multiple sites in non-standardized format, it becomes difficult for a user to arrive at a conclusion. FindYogi is an attempt to change that by building a product comparison engine where a consumer does not need to ‘research’ to decide.”