Citibank has planned to launch a one-day online shopping sale in India on December 5, 2012 for its customers. The e-shopping sale has been designed on the lines of ‘Cyber Monday', when products worth millions of dollars are sold at huge discounts in one day.

The customers of Citibank will be provided discounts up to 60 percent on numerous categories of products by 17 reputed internet shopping sites within 24 hours time period.

Sanjeev Kapur, Chief Marketing Officer, Citibank India, said, "There would certainly be other players, either banks or other institutions who may want to replicate it. We will not be surprised if other players replicate the concept either wholly or in part. If we get like-minded professionals and entrepreneurs who are agnostic to the market and do not have any specific agenda other than growing the online b2c commerce market and would like to partner with us to strengthen this platform for our customers, we will certainly consider it with an open mind."