Update: The company has completed the rebranding of Crazeal to Groupon India after the story was published.

Earlier: Crazeal, the Indian arm of global group buying site Groupon has informed its subscribers that the platform will be rebranded to Groupon India and the site will be shifted to a new URL Groupon.co.in soon. The URL is currently redirecting to Crazeal. This would be the second rebranding exercise for Groupon’s India entity as the company entered India as SoSasta in January 2011 and started operations in April across 9 cities and soon rebranded Sosasta to Crazeal. The company initially wanted Groupon.in, but the brand is facing a legal issue as it is owned by Bangalore-based ValueNet E-Commerce Pvt Ltd.

In an interview to India Digital Review earlier, Groupon India CEO Ankur Warikoo said, “We didn’t want to wait for it because legal processes in India might take forever. But even if we win the case, I don’t think that there will be another rebranding happening. Just because we are called Groupon, people will not start thinking differently of us. Out of the 45 countries that Groupon operates, only 3 countries have different branding and it’s all because of the similar reason.

Warikoo had also said that when the company started, in the first three months they realised that the quality merchants looking to tie up with, had some issues in working with a brand that calls itself sasta (meaning cheap in Hindi). “Secondly, we ourselves wanted a change in our outlook from being looked at as cheap to being ‘Value for Money’. The third factor was that the word sasta, which is a Hindi word, was not very popular in South India. Hence collectively we decided to have a rebranding of the product to better signify what we stand for. At the end of the day, if we continue providing best deals, consumers won’t really care whether it is SoSasta or Crazeal,” Warikoo had said.