Backed by venture capital firm, Ojas Ventures, digital media technology company, BrizzTV has allotted its monetisation rights to PlatformPlay, the start-up that was launched by Rammohan Sundaram early in March 2013.

The media company has built a patent pending TV ad-tech platform that opens up opportunities for non-video ads directly on TV. Brands can upload the creative to their website, choosing the geographies in which they want the campaign to be seen and provide campaign start as well as end time - all in less than two minutes.

Moreover, BrizzTV platform will enable brands to use multiple creative together that would self-rotate during the campaign duration helping brands to tell multiple benefits one at a time, something that’s not even possible with a running TV commercial.

The company plans to use its platform to enhance regular TV viewing experience by bringing together related on-line social conversations from web about the TV show you are watching directly to TV.

BrizzTV cofounder & CEO – Amarendra Sahu said, “We have fundamentally re-imagined TV industry for the new age by opening it up for new media content, new ad formats and a new set of advertisers - all at the same time adding more value to consumers, service providers & broadcasters.”

Rammohan Sundaram, Chairman & Managing Director, PlatformPlay Media Ventures Pvt Ltd, added, “One of our core strength is to create value through monetisation for all the innovative brands looking at scale in the Indian market and to that effect to me this was a clear winner from the moment I understood its capabilities. I am all the more excited because this is completely user initiated and is a very new way to reach TV households when they are most receptive.”

Ram’s previous company NetworkPlay worked in the DTH space and he is credited with having started India’s first DTH network through various exclusive alliances in that eco-system.  His second entrepreneurial venture, PlatformPlay is backed by Harish Bahl and Manish Vij’s Smile Vun Group and Manish is on the board of the company.