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Apple partnering Airtel, Vodafone to spruce up India launch
06 Oct 2015
  • Apple is roping in top telecom companies Bharti Airtel and Vodafone India as vendor partners, pulling out all stops to make its iPhone 6s launch in India a blockbuster, the Economic Times reported.  

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  • The tie-ups and offers, as well as the move to start selling in India much earlier than it usually does after a global launch, underscore the growing importance of India, which is set to overtake the US as the world's second-largest smartphone market by 2017.
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  • Apple is looking to rapidly add to the 1.7 million units it sold in its financial year ended September 2015, according to data from Counterpoint Technology Market Research.
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  • "Vodafone India will offer iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, beginning on October 16," a Vodafone India spokesperson said. Customers can register for the devices beginning October 9 on the company's website.

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  • India's number 2 telecom firm, however, didn't disclose plan details. After registration, customers can choose to buy the phones through an e-commerce partner or at Vodafone's retail outlets, sources told the newspaper.
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  • Vodafone had announced a tie-up in January this year, after the then Apple flagship iPhone 6 and 6 Plus were launched in October 2014. It had introduced tariff plans based on instalments for all its devices, starting from the iPhone 4s.
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  • Bharti Airtel, meanwhile, is working on a tie-up with Apple that would be finalised shortly, a company official said.

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  • Airtel, which is heavily advertising its 4G services, "would want to offer the 4G on iPhone 6s and iPhone 6s Plus," the company official added, indicating that plans for its high-speed broadband services could be offered as part of a bundled package.
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  • In the three months ended June, iPhone sales grew 93% in the country to 500,000 handsets. The company has set a target of selling 12 lakh devices in the October-December quarter this year, according to reports, and is lining up a marketing budget upwards of Rs 300 crore. 

 

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