80-90% of the total marketing budget is allocated to digital marketing this season – Neeraj Chaturvedi

Neeraj is a highly motivated, visionary and performance-driven marketing executive who has spent the last two decades building brands and…

Read More »

“In the next 2 years, we want to be the largest home and furniture brand in India”

Urban Ladder, one of India’s leading online home decor players, is betting big onthe furniture e-commerce market in India, which…

Read More »

“Personalization most important pillar of mobile user experience”

Mobile phones are fast becoming the dominant medium for online marketplaces in India, which can present an unprecedented opportunity for…

Read More »

‘Over 70% of our traffic comes through mobile phones’

In India's ever-evolving e-commerce space, competition is cut-throat. Key players such as Amazon, Flipkart and Snapdeal vie for every iota…

Read More »

We aim to make our app ‘The App of Choice’ amid the plethora of choices

Meher Sarid is the President-Corporate Affairs (Head Marketing, Communications, HR and Training), at Oxigen Services India Pvt. Ltd. She has 23 years…

Read More »

All marketing plans are executed with 360 degree view

Shankar Nath is the Senior Vice President of Paytm, India’s largest mobile commerce platform. An alumnus of Indian Institute of…

Read More »

We are spending almost 70% of our budget on the digital medium

Kali Charan Shukla is the Vice President – Marketing for Helpchat, formerly known as Akosha. Helpchat, a messenger-based personal assistant…

Read More »

The role of a marketer has evolved as a ‘Chief Integration Officer’

Rajiv Bakshi is the Vice President of Marketing for the South Asia region, Discovery Networks Asia-Pacific. He has over 15…

Read More »

Data is the key to reach the customers

Satya Mahapatra is the Chief Marketing Officer at Junglee Games, an online gaming and software development company. He has more…

Read More »

About 50-60% of our investments actually go into digital medium

Pratik Seal, CMO at Housing, joined the popular start-up from Star TV, where he was the Channel Business Head for…

Read More »
Close