Mudit Shekhawat joins Yatra.com as the Chief Marketing Officer. His last stint was with Ola where was heading the marketing operations.
He will be responsible for leading marketing activities, alliances and ancillary revenues across all company’s business-lines and group entities, Yatra.com said in a statement.
In addition to further strengthening Yatra’s brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty, it added.
“In his earlier stints, he has worked with Myntra, Yahoo and HCL technologies in various marketing leadership roles,” it added