Bangalore based mobile marketing platform, ZipDial has raised funding from Times Internet and 500 Startups. In both the deals, the funding amount is not disclosed. The funding from 500 Startups will be used for the operations and international expansion of the company. While the Times Internet investment is a cash investment for equity in ZipDial.

Commenting on the investment, CEO of Times Internet, Satyan Gajwani said, “We’ve been impressed at how effective ZipDial has been for us, usually 2-5 times more effective than Facebook or just SMS. We see its value for brand and SME advertiser clients and are excited to see it grow globally.”

Times Internet has been ZipDial’s client for the last 15 months and has run campaigns such as zipdialing to pledge support for the Lokpal Bill which mobilized more than 5 million users in 3 weeks.

Speaking on the funding from 500 startups, ZipDial Founder & CEO, Valerie R. Wagoner said “500 Startups has proven repeatedly to add value with its global network of mentors helping their portfolio companies grow. Working with the fund is strategic for ZipDial as we invest in our international expansion into other emerging markets.”

ZipDial’s mobile engagement and analytics platform is used by global brands such as Procter & Gamble, Unilever, Cadbury, Disney, online and brick and mortar retailers like MakeMyTrip and Café Coffee Day, as well as NGOs like Greenpeace and Amnesty International. In 2011, the company raised Rs 3.5 crore from Mumbai Angels.