Ecommerce portal SnapDeal has acquired Delhi-based eSportsbuy.com, an e-retailer of sports goods and fitness equipment. eSportsbuy was started a year back by Prateek Agarwal and Amit Monga, both graduates of Indian Institute of Technology who worked with companies like Amazon and IBM.

Kunal Bahl, CEO of Snapdeal.com, “Indian sports goods market is slated to become a $2.7 billion industry by 2014, and given that the offline market for this sector is highly fragmented, and unorganized to a large extent, it is a great opportunity for an ecommerce player like SnapDeal, to bridge the gap in demand and supply. The team at eSportsbuy has done a great job in building a strong supply side network of sports and fitness products. Through this acquisition, we will be able to provide this wide assortment at great prices to SnapDeal’s 15 million members.”

Snapdeal.com was launched in February 2010 and the company is 1000+ people strong, delivering to 5000+ cities and towns in India. 1 out of every 7 internet users in India is subscribed on Snapdeal, and the company is adding over a million new subscribers per month.

This is SnapDeal’s second acquisition, after it acquired group buying site Grabbon. In 2011, SnapDeal had raised $40 million in series B funding from Bessemer Venture Partners, along with contributions from existing investors Nexus Venture Partners and IndoUS Venture Partners.