Gurgaon-based PrintVenue has been launched as an online service providing printing solutions in India. The venture has been launched today and is backed by German online startup incubator Rocket Internet. The company is founded by Saurabh Kochhar, who was earlier associated with McKinsey & Company.

PrintVenue is primarily focussing on small and medium enterprises as its prime customers. Speaking to India Digital Review, Saurabh Kochhar said, “We got the idea two months back as we saw a tremendous opportunity for an organised online player in the printing market. The printing market in India is highly unorganised and is primarily offline. We did a market research and saw that small businesses didn’t know where they can get a cost-effective and good printing solution for their business. This is where we plan to bridge the gap.”

The website currently offers Business Cards, Letterheads, Notepad and Stamps and according to Kochhar, it will soon start dealing with Leaflets, Flyers, Banners, Strips e Posters, Invitation Cards and Recycled Paper Products.

As a part of its launch, the company is offering its consumers to print their first 100 business cards for free. Speaking about their marketing plans, Kochhar said that the company will primarily rely on social media and digital marketing.

Rocket Internet is a German incubator, started by Samwer brothers and other ventures of Rocket Internet in India include Jabong.com (ecommerce), HeaveandHome.com (online home and living ecommerce portal and magazine) and FabFurnish.com (online shopping destination for furniture and home ware), FoodPanda.in (an online food ordering service), OfficeYes.com (exclusive B2B portal for office supplies).