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Netflix set to launch services in India
04 Jan 2016
  • Netflix, the world’s largest video streaming company, is set to launch services in India, the Hindu Businessline reported, citing sources close to the development.
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  • Netflix is expected to announce its India launch at the Consumer Electronic Show at Las Vegas this week.
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  • The company could enter India through a partnership with a local telecom firm to take advantage of the 4G networks, which make watching high quality video streaming possible on a mobile anywhere.
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  • Growing demand for video, especially on mobile is creating a large market for online video streaming services in India. As per a Cisco VNI report, 41 billion minutes of video content crossed the Internet in India each month in 2014, up from 31 billion in 2013.
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  • Internet video traffic was 46 per cent of all consumer Internet traffic in 2014, up from 38 per cent in 2013, making video an obvious choice to focus their revenue opportunities on. By 2019, video is expected to grow to 74 per cent of all Internet traffic in India.
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  • Netflix offers its service for $8.99 a month in the US for watching HD-quality movies and TV shows on any two screens at the same time. However, Indian prices are expected to be much lower.
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  • US-based Netflix is borrowing $1 billion to fund its international expansion including in Asia. South Korea, Singapore, Hong Kong and Taiwan are the other four countries in Asia where Netflix plans to offer its services in 2016.
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  • Other such services available in India include Bigflix from Reliance Communications, Movies section from Google Play, Youtube’s Movie rentals, Eros Now and Spuul, which has partnered with Yash Raj Films to offer the studio’s movies on the website, the newspaper reported.

 

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