UK-based Online Media Group, a leading affiliate network with strong position in the Finance and Insurance sector, will power LD Sharma’s newly set up online marketing company Shoogloo to bring second affiliate network in India. OMG, which has clients like Aviva, MBNA and Virgin, is expected to launch its technology in India by the middle of August 2008.

LD Sharma, MD, Shoogloo Affiliate Marketing, has said, “Affiliate marketing in India is now scaling up and it is now time that we have more affiliate networks. I feel proud to know that I am one of those few people who brought this concept and scaled up. OMG UK specializes in financial / insurance sector and using their technology, we see huge potential in Indian market where everyone is willing to do business on performance.” Shoogloo specialises in performance based online marketing.

Richard Syme, chief executive officer, OMG, has said, “We are very excited about this partnership. OMG's technology is second to none in the UK affiliate market and it is an excellent platform for performance based online marketing in India. This feels like the right time to be entering the Indian market which is showing huge potential. We believe that the combination of our technology aligned with Shoogloo's expertise will create a very powerful alternative for performance based marketers in India.”

UK-based another affiliate network company DGM Holdings (formerly Deal Group Media) is already present in India. The company launched its Indian subsidiary DGM India in June 2007. Prior to launching his own company, L D Sharma was working at DGM India as director of search and affiliate.