Mindshare, the flagship media agency of GroupM, has appointed Ashok Lalla as Leader, Digital, for South Asia. Lalla moves in from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients including Unilever and IBM. Lalla will be based in Mumbai and will report to Ravi Rao, Leader, Mindshare South Asia.

Ashok Lalla has over 18 years of agency and client business experience on brands ranging from one-cent candies to million-dollar hotel stays. Prior to Euro, he was Director of Internet Marketing at Taj Hotels where he led the worldwide digital strategy and ecommerce for the hotel chain for nine years.

R Gowthaman, Leader, Mindshare South Asia, said, “Ashok Lalla joins Mindshare at a time when our digital business is poised to grow manifold, not only in basic services, but also across search, social, mobile, creative and performance marketing. We are delighted to have him on board to take Mindshare to greater heights in the digital marketing space.”

Ashok Lalla said, “I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular digital work, and sets new industry benchmarks.”