Amazon Seller Services Private Ltd which runs Amazon.com has entered the Indian market by launching its marketplace Amazon.in. Presently, the portal is offering books, movies, TV shows as well as video products, it will introduce additional categories including mobile phones and cameras in the coming weeks.

“With Amazon.in, we endeavor to build that same destination in India by giving customers more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience,” said Greg Greeley, Vice President of International Expansion at Amazon.com.

Amazon has also launched two new seller programs – ‘Selling on Amazon’ and ‘Fulfillment by Amazon’, providing Indian retailers of all sizes a robust and scalable platform to sell their products online with no listing fees and a pay-as-you-go fulfillment services.

In February 2012, Amazon made its foray into the Indian market with the launch of Junglee.com, testing the online marketplace space in India.

“With Fulfillment by Amazon, we will do the heavy lifting for the sellers so that they can focus on core business functions like sourcing and pricing their products,” said Amit Agarwal, Vice President and Country Manager, Amazon India. “

The company’s top brass also met Commerce and Industry Minister Anand Sharma few months ago discussing formulation of a favourable policy environment for Amazon to do business in India.