The 120 Media Collective, a digitally-inclined company that creates and distributes content for audiences and brands across multiple platforms, announced today two senior appointments, Shilpa Ambre, as Chief Financial Officer of the company and Vishal Nongbet as Senior Vice President & Business Head of their recently launched brand, Sooperfly – a joint venture with UK’s Diagonal View, dedicated to the empowerment of Asia’s digital video ecosystem. Both Ambre and Nongbet will be based in Mumbai and will report to Roopak Saluja- Founder & CEO, The 120 Media Collective. 

While Shilpa will be responsible for all Finance, Legal Affairs and Investor Relations of The 120 Media Collective and its sub brands – Jack in the Box Worldwide, Sniper, Bang Bang Films and Sooperfly, Vishal will be entrusted with building the Sooperfly team and business and running day to day operations including content, distribution and monetisation across APAC.

Shilpa comes from Komli Media, bringing in multi industry experience of 17 years in digital media, information technology enables services (ITES) auditing and financial Services. Shilpa’s expertise lies in fund raising & IPO listing, mergers and acquisition, business modeling & financial planning , ERP implementation, to cite a few. Shilpa has also worked with Hexaware Technologies for close to seven years. Her professional knowledge extends across US, UK and South East Asian compliance, accounting and tax regulations.

Vishal, with diverse experience across the media industry of more than 15 years, has held several leadership positions at The Times Group, Mahindra & Mahindra, Webaroo, Kodak India in the past. Prior to joining Sooperfly, Vishal was heading the India business for InMobi.

Further commenting on Vishal’s appointment, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective said, “Our goal with Sooperfly is clearly to capitalize on all that we’ve built up over the past eight plus years- chief among which are our ability to create compelling content and our credibility with brands- to give ourselves a competitive advantage in the digital video space.  Only someone of Vishal’s breadth and depth of media experience, which arms him with a profound understanding of mobile and content monetization, can make a success of this.”

Commenting on her appointment, Shilpa Ambre, Chief Financial Officer, The 120 Media Collective, said, “I am very excited to join the strong and accomplished team at The 120 Media Collective and I’m looking forward to leveraging my experience to support the rapidly growing business operations of the Company and its stakeholders”. 

“While the last two decades have been all about the democratisation of content, there has never been a better time than now for advertisers to engage their audiences via owned rather than paid or earned media. Sooperfly will be looking at harnessing the immense talent in the space, building content brands direct to audiences, and finding that sweet spot between content creators and advertisers”, said, Vishal Nongbet, Senior Vice President & Business Head, Sooperfly (a part of The 120 Media Collective).

Additionally, Chahna Rupani, Senior Producer, Bang Bang Films has been promoted to Executive Producer, Sniper, and will primarily be responsible for driving revenues and growth and also ensuring excellence and efficiencies for both commercials and content production. Sanket Kunde has been appointed Group Head of Production. 

With new appointments and recent promotions, the Management Committee of the company comprises Roopak Saluja - Founder & Chief Executive Officer, Heather Gupta- Chief Talent Officer, Shilpa Ambre – Chief Financial Officer, Abhishek Razdan - Executive Vice President & Business Head, Jack in the Box Worldwide, Vishal Nongbet - Senior Vice President & Business Head, Sooperfly, Chahna Rupani- Executive Producer, Sniper and Sanket Kunde - Senior Vice President & Group Head of Production, and will be instrumental in key decision-making and giving the company strategic direction.