Launchpad
Dealite.in
Company Name Dealite Services Pvt. Ltd (Dealite.in)
Mission

Hottest branded products you want at the price you want; your brands, your prices.
Overview

Dealite is a disruptive Mumbai-based social commerce startup conceptualized, implemented & run by ex-eBay, ex-PayPal, IIM-A alumni.  The core team includes best-of-breed eCommerce, online payments, sourcing, marketing and advertising veterans with over 52 years of combined online experience. Our proposition is to provide a simple online marketplace (targeting both auction buyers and sellers) for fantastic deals.

Dealite is the service that the customer always wanted.  The simple and disruptive dealite eCommerce model makes auctions and bidding very smart, quick and easy, so that consumers can own their aspirational products at the prices they want; ‘Never Pay Market Price Again’.  Unlike other deal or auction sites, each Dealite deal has a limited number of participants to give each user an extremely high chance to win the auction and get great discounts.  Dealite provides 128-bit encrypted secure payment options and priority delivery to ensure that users have a safe, fast and never-before online shopping experience.  Users can also become sellers on Dealite and make money by setting up auctions and leveraging their social networks.

Our mission is to make aspirational products affordable to trend-conscious consumers.

 
Launch August 30, 2011
Founder

Vijayanand Shekokar,

Founder Director

Vijay has 17+ years of corporate experience, across online industry, corporate & business strategy and management consulting. He has strong eCommerce domain expertise and operating experience

  • He was till most recently, Head of Strategy & Business Development for PayPal, with earlier stints at eBay (he was the ‘PaisaPay’ guy) and several blue-chip firms

He modestly downplays his Post Grad from IIM-Ahmedabad and B.E. Electronics from VJTI, but his razor-sharp mind bears ample testimony to his brilliant academic credentials

 Vijay is a self-confessed movie buff and has an awesome collection of old Hindi film songs

Vijay believes "Dealite is going to turn the conventional eCommerce model on its head, and create an exponentially ‘dealiteful’ experience for its users."
 

Sameer Khandelwal,

Head – Online Marketing

Sam is responsible for consumer ‘dealite’ and taking the Dealite proposition to consumers across India. 

When this internet junkie isn’t watching foreign films, he enjoys his Belgian beer and tea brews, though not at the same time.

He was most recently, Head of Sales at Position2 with previous stints at Lowe Lintas and early dotcom ventures.

Sam sports dual Post Grads in Advertising (Northpoint-Lintas) & Journalism (XIC), besides a B.Com from H.R. College and summer school in US.

Sam believes "Dealite is the missing link in the Indian eCommerce evolution that will enable consumers to experience a new freedom in shopping & gaming."

 
 

Saurabh Vagal,

Head – Operations

Saurabh is responsible for ensuring flawless customer experience right from product sourcing to order fulfilment.

He was most recently driving ‘daily deals’ for Rediff’s eCommerce business, with stints at Shaadi.com & Ignite.

He sports a Post Grad in Marketing from IES college and a B.Com from Mumbai University. 

In his other life, Saurabh is an (aspiring) agriculturist, fly fisherman, wildlife enthusiast and gadget freak.

Saurabh believes "Dealite will make a difference by making aspirations of buyers come true at a fraction of price they would otherwise pay to buy their dream gadgets."

 
 

Renu Vijayanand,

Director

Renu supports team Dealite through her expertise in managing the people aspect of the business and making the company a dealiteful place to work.

This IIM-Ahmedabad Post Grad has over 17 years of HR experience across IT and financial services organizations.

Renu is a closet writer and hopes to publish a best-seller in future – keep watching dealite.in to get awesome deals on her autographed works.

 Renu believes "Dealite is a brilliant concept, with a fundoo team’ and proclaims ‘If you can dream it, you can do it!"

 
Location

Mumbai, Maharashtra, India
Team 12
Segment Consumer Internet, Career & Education
References

Ashish Chandra, Asst. VP (Legal), Star TV, Ex Legal Counsel, eBay India

“I have been part of various online shopping destinations, most of whom have really not been able to demonstrate a strong customer value proposition. My experience of www.dealite.in makes me believe that Dealite has come up with a ‘sure shot win-win deal and realistic price offering, which will separate the men from the boys’.

Given the typical ‘deal-seeking’ behaviour of consumers, I have no doubt that this disruptive innovation in the form of Dealite.in which seeks to marry consumer behaviour with easy accessibility to most-desired products will explode the eCommerce market.”

Kunal Shah, Founder-CEO: Freecharge.in

“I have been tracking trends in innovative e-commerce models across evolved markets, with a keen interest in auction based formats.

With the 3rd largest Internet population and an exploding youth demographic, Indians are ready for concepts like Dealite, where branded aspirational products can be acquired at a fraction of the cost.

This is a new dimension in social buying wrapped in an innovative game-like experience. ” 

Snapshot

Start-Up Team (L to R): Saurabh Vagal (Head - Operations), Vijayanand Shekokar (Founder Director) and Sameer Khandelwal (Head – Online Marketing)
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Guest
06 Oct 2012

Basically it is seems to be a gambling site.

Guest
24 Aug 2012

yesterday i checked out dealite. looked like a very interesting website , a very different concept and something which would attract buyers with their low prices through bids.. what the buyers fail to understand is that the bids cost Rs 20 per bid.. in order to buy into an auction you have to have a fixed number of bids to get a seat . although you are given these bids to use in this auction but this process makes sure that these guys dont lose money because : no of bids to get into the auction x no of seats = the total product value.
also the auction that i saw. it had people biddle over 640 bids per person for an item costing 11900 rs for buy it now on dealite..what i fail to understand is that this comes out to be much higher than the costing of the actualy product. the samsung phone which they sold sold for 3790 rs : which in essentiality is 3790 bids which means 3790 x 20 = almost 76000 rs + 3790 rs which the winner has to pay of course : which is around 80000 rs . dealite manages to sell an item which is essentially for 11900 for around 80000 rs.. it is incredible and yet totally stupid for consumers to bid on them. why should the consumers be stupid. although i really admire the business model . its a win win situation.. and maybe if you just have to buy that item and you bid on it .. it makes sense so that even if you lose buy it now is always an option. but for the rest of us who just like to bid and win on ebay .. we should stick to ebay for a bit..

Guest
26 Apr 2012

Finally I did participate in the auction (after forgetting once, where in i dint participate).
The experience i quite fun and thrilling, but soon you realize that you are throwing you money into a system that still needs to be tweaked and perfected and you can lose because of a system glitch and there is nothing u can do.

I participated in a Bid for 500GB GoFlex and in the thick of bidding suddenly the system declared a winner when there were 5 seconds of clear bid still left on the counter. I use a Airtel Broadband and my system is also dell xps15 so no issue with the counter getting stuck or loss of connectivity. So when i clicked on bid now, the page directly showed auction ended...
cont...

In fact i just used 13 bids of 26 free bids... So as long as u dont put too much money on it and are ready to lose all u have put, this is fun ;)

Would advise not to be greedy and push yourself in bidding high value auctions as its a complete gamble...
Rozack

Guest
19 Apr 2012

I am not very sure about the authenticity of such sites and the system they have in place. But these are days of internet and people who are behind look good... I hope its worth the time and money....

Also i will try out the seller side.... so lets see

Guest
09 Apr 2012

By paid seats of bidders Delite collects in advance the full price of the auctioned item. Except winning bidder others are bound to lose until they buy their product. Business model is a win win for the dealite. They can fleece the cutomer once. Learned customer shall never opt for the bid.

Guest
02 Jan 2012

After months and years for seeing crowding of the indian eComm space with me-too services, this seems to be a refreshing change to see a very unique & interesting ecomm model. Takes a little time to understand the concept - being so different from everyone else- but should say very disruptive. Way to go. Hope they add more products.