| Company Name | Dealite Services Pvt. Ltd (Dealite.in) | |
| Mission |
Hottest branded products you want at the price you want; your brands, your prices. |
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| Overview |
Dealite is a disruptive Mumbai-based social commerce startup conceptualized, implemented & run by ex-eBay, ex-PayPal, IIM-A alumni. The core team includes best-of-breed eCommerce, online payments, sourcing, marketing and advertising veterans with over 52 years of combined online experience. Our proposition is to provide a simple online marketplace (targeting both auction buyers and sellers) for fantastic deals. Dealite is the service that the customer always wanted. The simple and disruptive dealite eCommerce model makes auctions and bidding very smart, quick and easy, so that consumers can own their aspirational products at the prices they want; ‘Never Pay Market Price Again’. Unlike other deal or auction sites, each Dealite deal has a limited number of participants to give each user an extremely high chance to win the auction and get great discounts. Dealite provides 128-bit encrypted secure payment options and priority delivery to ensure that users have a safe, fast and never-before online shopping experience. Users can also become sellers on Dealite and make money by setting up auctions and leveraging their social networks. Our mission is to make aspirational products affordable to trend-conscious consumers.
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| Launch | August 30, 2011 | |
| Founder |
 Vijayanand Shekokar, Founder Director Vijay has 17+ years of corporate experience, across online industry, corporate & business strategy and management consulting. He has strong eCommerce domain expertise and operating experience
He modestly downplays his Post Grad from IIM-Ahmedabad and B.E. Electronics from VJTI, but his razor-sharp mind bears ample testimony to his brilliant academic credentials Vijay is a self-confessed movie buff and has an awesome collection of old Hindi film songs Vijay believes "Dealite is going to turn the conventional eCommerce model on its head, and create an exponentially ‘dealiteful’ experience for its users." |
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 Sameer Khandelwal, Head – Online Marketing Sam is responsible for consumer ‘dealite’ and taking the Dealite proposition to consumers across India. When this internet junkie isn’t watching foreign films, he enjoys his Belgian beer and tea brews, though not at the same time. He was most recently, Head of Sales at Position2 with previous stints at Lowe Lintas and early dotcom ventures. Sam sports dual Post Grads in Advertising (Northpoint-Lintas) & Journalism (XIC), besides a B.Com from H.R. College and summer school in US. Sam believes "Dealite is the missing link in the Indian eCommerce evolution that will enable consumers to experience a new freedom in shopping & gaming."
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 Saurabh Vagal, Head – Operations Saurabh is responsible for ensuring flawless customer experience right from product sourcing to order fulfilment. He was most recently driving ‘daily deals’ for Rediff’s eCommerce business, with stints at Shaadi.com & Ignite. He sports a Post Grad in Marketing from IES college and a B.Com from Mumbai University. In his other life, Saurabh is an (aspiring) agriculturist, fly fisherman, wildlife enthusiast and gadget freak. Saurabh believes "Dealite will make a difference by making aspirations of buyers come true at a fraction of price they would otherwise pay to buy their dream gadgets."
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 Renu Vijayanand, Director Renu supports team Dealite through her expertise in managing the people aspect of the business and making the company a dealiteful place to work. This IIM-Ahmedabad Post Grad has over 17 years of HR experience across IT and financial services organizations. Renu is a closet writer and hopes to publish a best-seller in future – keep watching dealite.in to get awesome deals on her autographed works. Renu believes "Dealite is a brilliant concept, with a fundoo team’ and proclaims ‘If you can dream it, you can do it!"
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| Location |
Mumbai, Maharashtra, India |
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| Team | 12 | |
| Segment | Consumer Internet, Career & Education | |
| References |
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| Snapshot |
Start-Up Team (L to R): Saurabh Vagal (Head - Operations), Vijayanand Shekokar (Founder Director) and Sameer Khandelwal (Head – Online Marketing) |
