According to a report by Delhi-based Octane Marketing, 86 per cent of leading marketers in India use email and SMS as the most vital client engagement platform. The report also reveals that 34 per cent of marketers are using this platform for daily communications with their audiences.

In terms of budget allocation for 2011, the report reflects that 72 per cent of Indian marketers plans to increase investments in e-marketing platform. Out of this, 35 per cent of the marketers indicated that they have plans to increase their e-marketing investments in 2011 by more than 11 per cent.

Sankarson Banerjee, CIO, India Infoline, has said, “The projections made in the report are in-line with our expectations from the Indian industry. I will not be surprised to see Indian marketers using this report as a benchmark for making marketing decisions on e-marketing platform for 2011.”

Samarth Saxena, co-founder and COO, Octane Marketing, has said, “The Annual India e-Marketing 2011 report presents a dynamic view of the current thinking and future prospects of e-marketing platform. With the launch of this report we intend to capture a snapshot of this change.”