features
2011’s 'Most Reads' on India Digital Review
25 Dec 2011

As we enter the last week of 2011, we take a look back at some of our most popular content pieces that you preferred reading the most. We present top 5 content pieces from each of our content categories, which attracted highest number of page views in 2011, according to Google Analytics data for AlooTechie.

Top Five News Stories:

Indian Railways launches mobile ticketing application; SMS to be used as ticket

Info Edge invests $3.5 million in 99Labels.com

MouthShut launches daily deals website DealFace.com

Varsha Gupta from Noida wins Google India’s 3rd Doodle4Google competition

Reliance Entertainment Digital closes all physical businesses; BigAdda COO resigns

Top Five Feature Stories:

45 mn or 121 mn Indians on internet? Who is the bluffmaster?

Is Google Flight Search a threat to the OTA and travel Meta search market in India?

Advertisements on 'Pirate' websites: The Indian digital industry’s take!

Indian ecommerce players positive about 51% FDI in retail

IRDA's draconian guidelines and the impact on insurance lead aggregators

Top Five Interviews:

Today, when consumers think deals, they think SnapDeal!

--Kunal Bahl, Co-Founder, CEO, SnapDeal.com

India is a huge market and any social network with global aspirations must have a presence here

--Jerome Touze, Co-Founder & Co-CEO, WAYN.com

The inflection point for ecommerce in India is not somewhere ahead; rather, we have left it behind

--Harish Bahl, Founder and CEO, The Smile Group

We are projecting to cross Rs 150 crore annual turnover this fiscal

--Manmohan Agarwal, CEO, Bigshoebazaar Pvt Ltd

The real growth of ecommerce in India will come from Tier I & Tier II cities

--Mukesh Bansal, Founder & CEO, Myntra

Top Five ‘CMO on Digital’:

A marketer has to look beyond the numbers of hits and consider the conversation

--Shailesh Chaturvedi, CEO, India, Tommy Hilfiger

The digital industry should offer a standard measuring metric that gives comprehensive results

--Simeran Bhasin, Marketing Head, Fastrack

We use the potential of digital to communicate, engage and influence our audiences

--Virginia Sharma, VP, Marketing Communications and Corporate Citizenship, IBM India/S Asia

Digital has not done enough to educate the traditional marketer

--Sumeet Singh, Head, Marketing & Communications, Info Edge

To liberate digital media from measurement is like solving a wrong problem

--Karthi Marshan, Head, Marketing, Kotak Mahindra Group

Top Five Articles:

Google Plus: First Take!

--Sandeep Amar, Head - Marketing and Audience, Indiatimes

Facebook Bubble: From Hits to Likes

--Pradeep Chopra, CEO, Digital Vidya

Confession of an entrepreneur

--Kapil Gupta, CEO, OMLogic Consulting

Google Panda is more Popular than Kung fu Panda

--Abhinav Girdhar, Chief Operating Officer, ONS Interactive Solutions

Stop blowing your bubbles

--Mahesh Murthy, Managing partner, Seedfund

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