Future of Mobile Marketing and Advertising in India

With the growth of Indian mobile market, the mobile internet advertising segment has also seen a significant augmentation. With an…

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Hopeful of Mobile Gaming in India

This piece is for all those who have come in a little late to the mobile gaming story of India.…

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Economics of the Onion Deal – How Rs.9/kg materialized?

When onion prices have skyrocket, Groupon’s onion deal (check here) comes as a god send. A deal seeking Indian customer…

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Building Brands Online: By Doing

There is this perpetual debate, whether brands can be built online? Before we take this any further let me present…

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How is Redbus.in innovative?

I have had some sort of internal view of RedBus right from when we at Seedfund invested in them in 2006,…

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Social Media and the BFSI Sector – The Do’s and Don’ts

Preamble: This white paper aims at informing CMO’s, Brands Marketers and Digital Marketing professional from B.F.S.I. companies on how they…

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A New Era for Marketing; Mobile First

Despite the current economy, and the UK sliding into a double dip recession, digital marketing spend continues to increase. With…

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The Mobile App Bandwagon: Small Business Savior or Gimmick?

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