Tata Motors Passenger Vehicles digital mandate goes to Omnicom Media Group

 

Omnicom Media Group has won the digital mandate for the Tata Motors Passengers Vehicles which has recently launched Bolt, Zest and Tiago, the brands have been appreciated by the car buyers across India. Omnicom Media Group will set up a new team to manage the business under the guidance of leadership team at OMG. The unit has been aptly named – Tata@OMG.

Speaking on the appointment, Vivek Srivatsa, Head – Marketing at TATA Motors, said: “We have been focusing a lot on our digital marketing, keeping in line with the cars we are launching and the intended TG. We were looking for partners who could walk the talk with us and take our digital marketing to the next level. What the OMG team came up with is very disruptive, adding a new dimension to marketing in the current context as well as the future.”

Commenting on the win, Harish Shriyan, CEO of Omnicom Media Group India, added, “We’re extremely proud to add such an iconic brand like TATA to our client roster. We look forward to working with the team on continuing their momentum through sophisticated communications strategies and driving fresh growth for the brand.”

Sudhir Nair, Managing Director of Omnicom Media Group India, commented, “A TATA win is always prestigious and special. And it is especially rewarding to work with a legacy brand in a revival mode. The turnaround story of TATA Motors Passenger Vehicles is phenomenal. We are delighted to partner with them at such an interesting moment in their brand story. We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in automotive advertising.”