Cinecurry, the entertainment brand owned by PK Online, a division of Percept Limited, has planned to release Kannada movie ‘Dev – Son of Mudde Gowda’ on YouTube for overseas audience. The movie, however, will be not be available for the YouTube users in India. Producers, Jade Plant Ventures have collaborated with Cinecurry to launch the film simultaneously with its theatrical release on April 6, 2012.
In the US, the movie will be available for rent at 1$ on YouTube while in other countries the film will be available for free on Cinecurry’s YouTube channel. In India, the channel is the 10th most watched, with over 85 million views.
“Dev Son of Mudde Gowda’s premiere on YouTube is yet another feather in our cap as YouTube is the world’s most popular online video community and Indrajit Lankesh’s films are a guaranteed success. We are excited about this association as this will help us reach out to the audience in a focused manner and will be cost-effective for the producers. We see cinecurry as a dominant medium for enabling movie producers to monetise their digital assets.” Viraj Malik, CEO of PK Online said.
