Ad network Tyroo, along with DGM India’s Managing Director Anurag Gupta, have jointly acquired performance marketing firm DGM India. DGM India was formed in the year 2007 and was a subsidiary of ADH Plc, a London Stock Exchange listed company. According to the London Stock Exchange filing, the Board of ADH has entered into a sale and purchase agreement for the disposal of one of its principal trading subsidiaries, DGM India Internet Marketing Limited to Tyroo Media Private Limited and to Inflection Digital Holdings Private Limited (Anurag Gupta's holding company through which he holds the stake), for a total consideration of Rs 33,500,000. After expenses and withholding tax, the net proceeds are expected to be Rs 28,921,095.
Both the companies will continue to run separately. Anurag will continue to be the Managing Director of DGM and Tyroo Direct, Tyroo’s performance network arm, will continue to be headed by Siddharth Puri. Tyroo is owned by SVG India, a company which is a joint venture between Harish Bahl’s Smile Interactive, and Manish Vij’s Vun Network. It was started in 2007 and is India's leading digital media company that reaches over 20 million unique users in the country representing over 50 per cent reach of India internet. It is represented by its businesses Tyroo Direct and Tyroo Audience.
Manish Vij, Founder, Tyroo, said, “DGM is a company with over 5 years of performance leadership, a world class proprietary technology and management. We are excited to bring them as part of the Tyroo / SVG family. With this acquisition there will clearly a media network that can give advertisers scale and quality. For Publishers it will be the only place to have almost every running campaign in Indian digital media.”
Anurag Gupta, DGM India’s founder, promoter and Managing Director says, “I am excited to take DGM India along with India’s largest digital media group. DGM India has a superb team, technology and leadership in the performance business. DGM is on a very fast growth rate and will end the year with $ 5 to $ 6 million annual revenue. We are launching other DGM Products in market very soon and enhancing our technology.”
