SVG Media, digital media network announced that it has become the moved ahead in the comScore rankings to become the 2nd largest ad network in India after Google. As per the latest Comscore numbers (December 2013), SVG Media is the second largest display ad-network in India after Google and the largest Indian display ad-network that reaches 52 per cent of the internet audience over a 3 monthly average.
An official statement from SVG Media said, “SVG Media is the 3rd largest online audience reach vehicle in India, after Google and Facebook. In addition to this, SVG Media is the only ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 33.5 % since Dec 2012 higher than that of any other network in India.”
The average daily visitors and total page views for SVG Media stand at 5.3M and 1321MM respectively.
SVG Media’s audience break-up includes 60 per cent male and 40 per cent female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average.
The statement further said, “About 76 per cent of SVG Media’s audience reach comes from the age bracket of 15-34yrs, giving an advertiser the liberty to target a wider set of audience or to choose the most appropriate mix of internet audience they would like to tap.”
