The online advertising market in India is projected to reach Rs 2,938 crores by March 2014, as per the findings of ‘Digital Advertising in India’ report, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International. The online advertising space comprising search, display, mobile, social media, email and video advertising, which was valued at INR 1,750 Crores in March, 2012 has grown by 29% over the previous year to reach INR 2,260 Crores by March, 2013.
As in the previous year, search and display advertising continue form a large portion of the overall pie in FY 2012-2013. However, their percentage share has declined somewhat owing to the rise in the mobile, social media and video advertising.
The report finds that by March 2013, search advertising constituted about 38 percent of the total online advertising spend, translating to about INR 850 Crores while display advertising form a sizeable 29 percent (INR 662 Crores). Advertisements on mobile phones and tablets have grown from a 7 percent share in FY 2011-2012 to 10 percent of the Indian online ad market in FY 2012-2013, totaling to spend of around INR 230 Crores. Social media, email and video advertising constitute 13 percent (INR 300 Crores), 3 percent (INR 68 Crores) and 7 percent (INR 150 Crores) of the online advertising market, respectively.
The Internet and Mobile Association of India [IAMAI] represents digital businesses in India. Set-up in 2004 the association addresses the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.
