Based on eMarketer’s latest forecast of ad spending worldwide, the total media ad spend in India amounts to 1.1% of the global total. This year, ad spending will rise 8.0% in India to just $6.60 billion and a little over $900 million of it will go toward digital ads, which works out to about 14.2 per cent of total ad spend, the third smallest share worldwide, ahead of only Argentina and Indonesia.
By 2019, advertisers will spend $8.53 billion on paid placements in the country, reports eMarketer; digital ads will command a share of more than a quarter of total ad spending in India, ahead of even France, Spain, Italy and Brazil.
eMarketer estimates that more than 60% of that digital spending will be on display ads this year. In 2016, which will be the first year India’s digital ad market passes $1 billion in spending, 35.2% will go to search, while just 3.5% will go to email, mobile messaging and lead generation.
(Image Source: The Economic Times)
Spending on mobile internet ads will at least double this year and next, with growth slowing as mobile internet ad spend nears $1 billion in 2018, reports eMarketer. By that year, more than half of digital ad spending will go to mobile.
According to the report, India’s low levels of ad spending contrast with its huge population. Even though internet penetration is somewhat low in the country, digital ad spending on a per-user basis is the lowest of anywhere in the world, estimated at $3.72 this year. It will only reach $5.13 per internet user by 2018.
Mobile internet ad spend will at least double this year and next. And by 2018, more than half of digital ad spending will go to mobile.
(Image Source: The Economic Times)
