by Satrajit Sen
Balaji Telefilms has launched
Hoonur.com, an online talent search and showcase platform that enables aspiring actors, singers, dancers, scriptwriters, choreographers, directors, models to showcase their talent (Hoonur in Hindi) to casting directors and movie or TV production houses. Besides profiles and audition information search, Hoonur.com also provides business listings which allow TV and film production businesses to list themselves.
“As a large media production house across films, TV and now new media, we realize that there is a huge gap between the supply and demand for talented individuals. We have lots of young talented people across the country but it is difficult and also very expensive for them to reach the media hubs of Mumbai and Delhi to get the right exposure and showcase their talent. At Hoonur.com we provide them a platform to showcase their talent -- portfolio pictures, videos and audio,†Uday Sodhi, CEO, new media, Balaji Telefilms, has told AlooTechie.
According to Uday Sodhi, the TV and film production houses, media companies, advertising, radio and fashion industries are looking for new talent all the time and will be able to benefit from this online platform to select and shortlist talent. Sodhi further said that the company plans to partner with media schools, professional portfolio creators and studios across India to help talented people showcase their talent online. Balaji Telefilms plans to monetise Hoonur.com through advertisements.
