| Company Name | 21Diamonds.in |
| Mission |
21Diamonds is a globally trusted online jeweller present in 18 countries |
| Overview |
Launched in July 2012 in India, 21Diamonds.in has already made its mark with a global presence in 18 countries across Europe, USA, S. America, Australia & India. Backed by leading European funds, 21Diamonds is a part of Rocket Internet- one of the largest international online venture builders and with all certifications in place, it aims to create India’s most trusted jewellery brand. With the introduction of our innovative concept of “You Design. We Create.”, 21Diamonds.in allows customers a chance to select, visualize, and order their customized jewellery pieces. The real-time product configuration offers over 1 million configurations for customers to choose from. Customers can choose from a variety of metals and stones to create the specific products that meet their accessory requirements. At 21Diamonds.in, our aim is to make YOU shine. With an unmatched choice in jewellery and fashion accessories, we go the extra mile to offer unique products and exclusivity to our customers. From high-end heirloom pieces to striking professional and daily wear jewellery, there is something special for everyone. All our jewellery is BIS hallmarked and the diamonds come with IGI certification. We also offer fabulous options like COD, 30-day return and lifetime exchange and buyback. |
| Launch |
21 July 2012 |
| Founder |
 Richa Bansal – MD & Co-founder
Richa holds a Master of Business Administration degree from the Wharton School of Business, and forsake lucrative opportunities in the corporate world across the globe to come back to India and start 21Diamonds.in, foreseeing huge potential in the online jewellery segment. Prior to this, she has worked with Bessemer Venture Partners (BVP) one of the world’s leading private equity firms, in their Mumbai office where she was driving their multi-million dollar real estate investment practice in India, and also investing in the consumer and infrastructure sectors. Prior to that, she acquired research and consulting experience with the Everest Group, a niche outsourcing strategy firm. |
| Location |
Gurgaon, Haryana |
| Team |
35 |
| Segment | Online Jewellery |
