Online restaurant search and discovery service Zomato has finally launched its online food ordering service in Delhi NCR, reports the Economic Times.

We reported two months back that Zomato would launch a food-ordering service with an investment of $50 million. The online ordering feature is now live in the national capital region with 1,000 restaurants. The service will soon be launched in Bengaluru, Mumbai and other Indian cities, with the ultimate aim of enabling 10,000 restaurants to sell online through it.

"The idea is that when a user wants to communicate with a restaurant, be it finding out which restaurant you want to go to, calling a restaurant, booking a table, making cashless payments, and even ordering food online, you should be using Zomato to do it," Deepinder Goyal, founder and chief executive of Zomato, told the Economic Times.

In the past year, Zomato has acquired seven companies. In January 2015, the company acquired Urbanspoon for an estimated $60 million in an all-cash deal. This new development effectively pits Gurgaon-based Zomato against Rocket Internet-backed food delivery company Foodpanda, which recently acquired JustEat and TastyKhana to build a larger customer base in India.

Deepinder Goyal, Founder & CEO, Zomato, estimates the business will garner up to 50,000 orders a day by the end of the year, with an average ticket size of Rs 600.

The company recently acquired cloud-based data firm MaplePOS to help its restaurant partners manage business better as it expands from reviews into online orders and payments. The product will now be called Zomato Base.

On the 15^th of April, Goyal had tweeted images of ‘loads of iPads’ arriving every hour at their office, and said that these would be deployed at restaurants for online food delivery.

In other news, Zomato is also set to launch a table reservation service called 'Zomato Book.' Co-Founder and CEO Deepinder Goyal announced on Twitter that Zomato Book, the firm's table reservation service, will be launched in July. Goyal said the Zomato Book table reservations service will initially be made available in India, Australia, and the UAE.

The Zomato Book service will be powered with technology from NexTable, a US-based firm that provides a platform for restaurant reservations and table management, as confirmed by the company to TechCrunch.

The TechCrunch report adds that the terms of the deal were not revealed beyond it being a cash-and-stock one, and that the NexTable team along with CEO and founder TC DeSilva will be joining the Zomato team.

In a statement DeSilva said, "For any new table reservations product, no matter how good it is, it's very hard to get businesses to adopt the product at scale for two reasons. First, it is hard to scale a sales team without massive funding. Secondly, it is hard to sell the product if you don't have a significant consumer presence. Zomato solves both these issues for us, and we are excited to partner with them to realise the true potential of what we have built."

COO and Co-Founder of Zomato, Pankaj Chaddah, told TechCrunch, "We want to own the communication layer between restaurant businesses and customers. NexTable will add to this layer by bringing in the convenience of easy, online reservations for thousands of restaurants to our millions of users. NexTable completes the value chain between the consumer and the restaurant."

Zomato has been promising to expand into a number of different areas for a while, including online ordering, table reservations, and cashless payments. Cashless payments have also been touted as the firm's next step for a while, and till date it has only introduced the service in Dubai. Goyal and Zomato co-founder Pankaj Chaddah have both told NDTV that the company is waiting for 2-factor authentication norms for small amounts to be relaxed before bringing in payments in India.