The global marketing communications consultancy Maxus has roped in Vivek Ballabh as general manager, Maxus Digital, for North India, reported Exchange4media. He comes to Maxus from Cheil India where he managed media operations for multiple clients.

Ballabh brings with him extensive experience in digital marketing and branding. In a career spanning over 14 years, he has worked with several agencies and companies including Cheil India, Monster.com, Webchutney, Digitas, and Razorfish and has worked on Fortune 500 accounts such as HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur, and Airtel.

Commenting on the new appointment, Vishal Jacob, national director, Maxus, says, "(Vivek) Ballabh, who brings invaluable experience in digital marketing with the right mix of talent, experience and enthusiasm we seek to inject into our talent pool, will help the Maxus team in Delhi take a leap forward. His mandate is to consolidate and grow the North operations, of which I'm sure he will do a fabulous job and successfully achieve all milestones."

Elaborating on his new role, Ballabh comments, "I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to work closely with the super-talented and energetic team that exists within the agency."

Maxus is a marketing communications consultancy that offers services including communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content and sports marketing, marketing RoI evaluation, and CRM. A part of GroupM (which serves as the parent company for all of WPP's media agencies), Maxus has a talent team of 2,500 people across 55 markets.

Over the last 12 months, Maxus has moved towards a more digitally-charged media environment, and has also introduced proprietary tools such as Synapse, T2D (Television2Digital), Mesh, and Bespoke.