Digital media network SVG Media has fully acquired mobile video technology platform SeventyNine and performance display platform NetworkPlay from Gurner+Jahr (a unit of Bertelsmann Group). Post the acquisition, SVG Media has become the largest advertising technology company in India with over 8% market share of digital media.

The Gurgaon media network now reaches over 100 Million Internet users on mobile and PC. SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other market leading AdTech platform Tyroo, DGM and PrecisionMatch.

Manish Vij, Founder & CEO, SVG Media along with Co-Founder and Chairman Harish Bahl “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetisation for our publishers for their mobile / PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers”

SeventyNine’s Co-founder’s Chirag Shah and Deven Dharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.

Gruner+Jahr had snapped up Networkplay, which was incubated in 2008 by Webchutney and funded by Capital18, in March 2012 to intensify its digital presence in India. Later, it picked up Seventynine from SVG Media for $7 million. SVG's renewed interest in Seventynine is because of a newly developed patent-pending app jacket, which is an automated ad-integration technology. In short, it speeds up video ads in apps and intelligently studies consumer behavior before suggesting pop ups.  Along with India, SVG media is serving business in over 7 countries.