Hong Kong based alternate asset management Steadview has recently announced that they are investing $180 million in Flipkart, reports the Economic Times. The investment has been made against their new valuation of $11 billion. 

Earlier, Steadview had invested in Urban Ladder and Ola Cabs, and it would be their first venture into e-commerce segment. 

An unnamed source from Steadview was quoted in the Economic Times as saying, “Steadview has committed $100 million of the $180 million and as the subsequent tranches close, more new investors will come in.”

In May, Flipkart received $210 million led by Russian billionaire Yuri Milner's DST Global and in July, Flipkart had raised $1 billion from Tiger Global, and other investors. And post this investment the e-commerce company was valued at $7 billion.

This latest round, when complete, will again see contributions from all existing investors including DST Global, Naspers and Tiger Global Management. Multiple sources have told the Economic Times that Flipkart is being very choosy about the new investors it will welcome on board.