Online marketplace Snapdeal.com recently announced the acquisition of Wishpicker.com, a rapidly growing technology platform that offers users gift options based on intelligent recommendations.

This acquisition enables the online marketplace to further personalize user experience and drive conversions through intelligent recommendations. 

Founded in 2013 by Indian Institute of Technology, Delhi, graduates – Apurv Bansal and Prateek Rathore – Wishpicker.com offers users smart gifting options based on different parameters like relationship with the recipient, their age, personality, and various other parameters. Users can also find gift suggestions based on Facebook likes and interests of recipient. Wishpicker.com’s platform uses machine learning, which ensures that the recommendations get better with every passing day. The algorithms are completely data driven, and have been built by Wishpicker's team of IIT data scientists.   

Announcing the acquisition, Rohit Bansal, Co-Founder of Snapdeal.com said, “We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision. We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways.”  

“In a short span of time, Wishpicker.com has made it easy for people to choose right gifts for all occasions. With Snapdeal’s scale and commitment to making ecommerce easy for all, our technology will be infinitely useful in helping millions of users make smart shopping decisions.” said, Apurv Bansal and Prateek Rathore, Co-founders of Wishpicker.com.

Earlier this year Snapdeal.com had acquired Doozton.com, a social product discovery technology platform, focused on the fashion and lifestyle categories, which helps consumers discover trending products and designs from online stores across India.