Online product discovery tool Klip.in has reportedly raised about Rs 3 crore from VentureNursery, a start-up accelerator, members of Calcutta Angels, Mumbai Angels as well as several high net-worth individuals from India and abroad, reports the Economic Times.

Mumbai-based Klip is a product discovery tool for interesting and off beat lifestyle products. It helps its users to find and create a virtual collection of far out, creative and quirky products.

Raghav Kanoria, Co-Founder & Director, Calcutta Angels told the Economic Times that the funds raised will be used ‘to scale up technology and marketing teams.

In 2013, Klip raised an undisclosed from Venture Nursery and in the same year received undisclosed amount from Mumbai Angels and a few individual investors. Venture Nursery and Mumbai Angles are the two investors who have supported Klip throughout its journey.

Apoorv R Sharma, Executive Vice President, VentureNursery told the Economic Times, “This validates the faith we placed in the ability of Klip’s founding team and their vision. Klip shows that the best approach to social commerce is to build a strong community of users and we are excited to see this next phase of their evolution.”

Started by Maneesh Madambath and Harsh Gadia back in 2011, Klip has nearly a million products from over 900 stores that thousands of its users ‘klip’ and curate from.