Maxus India, GroupM's media planning and buying agency, has baaged the consolidated digital creative and media mandate for Tata Motors, India’s largest automobile manufacturer, reported afaqs.

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio.

Commenting on the win, Kartik Sharma, Managing Director – Maxus South Asia said, “We are very delighted to be chosen by Tata Motors as their digital partner. Maxus today handles several leading brands from the Tata stable and with this win we are truly humbled by the group’s faith in our capabilities”

Unny Radhakrishnan, Chief Digital Officer, Maxus South Asia said, “It is a moment of pride for us. Our focus will be to bring data, content and technology together to deliver effective and creative solutions for brands and we look forward to do some great work for Tata Motors in the coming months”.