Intel Corporation’s global investment arm, Intel Capital will be investing USD 16 million in online marketplace SnapDeal and online health store Healthkart (run by Bright Lifecare).  The firm chose three e-commerce ventures across Asia which also includes Singapore based  Reebonz.com, one of Asia's largest private luxury goods retailers.

The investment would be utilized to scale up and extend venture’s businesses in Asia.

"These three exciting and innovative companies are delivering new e-Commerce experiences to an ever-increasing customer base. We look forward to helping them grow and succeed through our resources and their passion," Intel Capital president and Intel Executive Vice-President Arvind Sodhani said.

Speaking on the investment, HealthKart co-founders Prashant Tandon and Sameer Maheshwari said, "We are glad to have a leading venture capitalist like Intel Capital as our investor as we gear for the next level of growth."

Kunal Bahl, Co-founder & CEO of Snapdeal.Com said, "We look forward to building a successful enterprise that rewards the entire ecosystem of our buyers, sellers, team members and shareholders, by gaining from Intel Capital’s knowledge in this space which they have gained through their diverse global portfolio."