Ecommerce platform, FlipKart.com has launched its marketplace two months after it had started signing sellers for the same by unveiling a separate sign-in page. The marketplace is well integrated in the parent website and when users click on a particular product they will get options from various sellers offering different prices and delivery dates etc.  Presently, 50 sellers are onboard the marketplace in categories of books, media, and consumer electronics.  Clothes, shoes and other categories will be added later.

The company said in its official communiqué that users will continue to avail COD/EMI options and return/replacement policies.  FlipKart will handle the shipping and it will also establish a protection programme to resolve any complaints.

“Sellers will be identified through a rigorous on boarding process and allowed to sell only genuine products. Sellers who provide a superior customer experience will receive prominence on FlipKart Marketplace,” said the company.

 “We created the blueprint for FlipKart Marketplace with the determination to take online shopping to the masses. While on the one hand it furthers the FlipKart promise of customer delight by giving more choices at competitive prices, it also serves as the foundation for entrepreneurship to flourish without having to worry about investing in any physical or virtual infrastructure and yet access millions of customers across the country with just a click. In the last 12 months, more than 80 million unique visitors have come to FlipKart. Five out of six online Indians visit our website. Sellers on FlipKart will get access to this vast user base - which is akin to the footfall in prime retail spaces in the top 10 cities of the country,” said Sachin Bansal, CEO and Co-Founder, FlipKart.

Last month, Infibeam also integrated a marketplace with its existing platform starting with some 1,000 sellers. The firm’s ‘Build a Bazaar’ allows its offline and other retail clients to build their own branded online stores and it has brought in some of these clients as sellers on its marketplace.