DBS Bank India, a part of Asia’s foremost financial services group, launched the industry’s first love story – Chilli Paneer in September last year, breaking the traditional advertising norm in the banking space.  In an attempt to engage with the consumers and build brand awareness, DBS Bank had rolled out an innovative campaign where the story of Chilli Paneer would unfold every Friday on www.chillipaneerfilm.com. Being true to the bank values, the story revolves around purpose, relationship and connectivity. The film witnessed over 1.2 million views across platforms.

Season 1 comprised of four episodes that told the story of Ken Chang, a boy from Singapore and Asha Rao, a girl from Mumbai, is about food, love, dreams and the seamless integration of banking into our lives.

Through the four episodes, a viewer was taken through their chance meeting at an ATM to their budding love story and finally setting up their own restaurant in Mumbai, with DBS Bank relationship manager always by their side.

And now, it has come up with the second season of the ‘Chilli Paneer’ film – a first-of-its kind interactive digital ad film in India. The second season of this digital ad film is all about making storytellers out of the viewers. As the video unfolds, viewers can create their own story by making choices during the course of the film. DBS Bank India’s ‘Chilli Paneer Season 2’ has SapientNitro as the creative and technology partner for the campaign.

Chilli Paneer Season 2 carries forward Ken and Asha’s story forward, while at the same time it allows viewers to play the sous chef to the film and design their own version of the love story. The film has four decision points where Ken and Asha would face a particular situation and need the viewer’s help in deciding what to do. The interactivity is designed such that anytime during the film, a viewer can change its course. Thus the film has 8 possibilities to the story.

Based on the kind of decisions a viewer makes and the ending they choose, their personality type is assessed and shared with them. They can then share their experience with their friends through Facebook and Twitter sharing buttons, and find out whose personality type matches with theirs.

So this time one slips into the shoes of Ken, faces their situations and suggests them what to do, as they go on their dream vacation to Goa. No matter what one chooses the love story always has a happy ending.