Gaana.com is on verge of raising $115 Million, Tencent is leading the round

Tencent, Chinese largest Internet Conglomerate is leading an investment round of over $115 Million in Times of India`s music streaming platform Gaana. This is 3rd big investment of Tencent in India and first in media space after it had placed it bets on Flipkart and Ola last year.

Tencent is also the stakeholder in Spotify, the world`s largest music streaming platform and also had invested in JOOX, leading music service platform in South East Asia.

Gaana which has over 60 million monthly active users will reportedly be using the funds on further expanding the customer experience by enhancing Artificial Intelligence technology to personalise music experience.