features
What people read the most on IDR in 2012
25 Dec 2012

As the year commences its end, we take a look back and analyse our year-long work by looking into what our readers liked reading the most. We present top 5 content pieces from each of our content categories, which attracted highest number of page views in 2011, according to Google Analytics data for India Digital Review.

Top Five News Stories:

FlipKart acquires LetsBuy.com: Let the consolidation games begin!

Google rejects Aamir Khan's request to replace 'Search' with 'Talaash'

Google India, MakeMyTrip among the top 5 Great Places to Work in India for 2012

CarWale Co-Founder and CTO resigns; plans a healthcare services portal 

FlipKart shuts down LetsBuy post acquisition

Top Five Feature Stories:

Is this a good time to be an ecommerce employee in India?

Indian Ecommerce: Will it see more corpses than the Battle of Troy?

How only four companies have accounted for 2/3rd of ecommerce funding from 2010 to 2012 in India?

Are the good times back for digital advertising in India? 

Catching the TG through a Captcha!

Top Five Interviews:

We will close the financial year with over Rs 400 crore of revenue

-- Sharat Jain, co-founder, RechargeItNow

We are building ourselves as a complete career platform for mid-senior level candidates

-- Uday Sodhi, CEO, HeadHonchos.com

Monster India adds about 15 thousand resumes daily

--Sanjay Modi, Managing Director, Monster India

We are launching women centric portal WomensXP.com and technology centric portal at Gadget.com by 2012 

-- Angad Bhatia, Co-founder, MensXP.com

My concern is the kind of projections investors lay on ecommerce companies now-a-days

--Ankur Warikoo, CEO, Groupon India

Top Five ‘CMO on Digital’:

For FlipKart, digital marketing would overtake traditional media in the next two years

-- Ravi Prakash Vora, VP, Marketing, FlipKart

On digital media, we should grapple more about effectiveness than just statistics

-- Shashank Srivastava, GM, Marketing, Maruti Suzuki India

Every brand has to invest in digital to avoid ending up as a grandmother’s brand in 10 years

-- Anshu Bagai, Marketing Director, Tupperware India

Digital is not about consumer wanting to go somewhere; it’s about a brand getting the consumer involved

-- Nitish Tipnis, Director, Marketing and Sales at Hover Automotive India (Nissan India)

Digital for us is not just marketing, it’s our business

-- Amitesh Rao, Director , Brand & Media, MTS

Top Five Articles:

The emergence of the DMO in BFSI Sector

--Paurush Sonkar, Deputy Chief Manager, Digital Marketing, L&T General Insurance Company

The Importance of Brand Safety for Marketers 

--Pritesh Patel, Senior Director & GM, Komli Media

How to get great returns from your Facebook Advertising? 

--Shabda Raaj, director and co-founder, Agiliq

The Future of SEO

--Vivek Pahwa, Founder and Director, Accentium Web

From Zero to Zomato in 4 years!

--Pankaj Chaddah, Co-Founder and COO, Zomato

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