First there was banner and classified then came search. But even before either of them could mature, the digital marketing space is India seemed to have moved on to new and more complicated formats: social media marketing; video advertising and mobile marketing are areas which are now demanding serious attention. In India at a time when the marketer was just about to pat his back on getting the offline and online mix right, she is faced with the complicated mix and choice between various digital options each promising to deliver much more than the others.

In our reckoning this is Digital Marketing version 3.0 where it is not just enough to make a simple choice and decide on the mix between online and offline. But a rather complicated one between which digital platform allows better customer acquisition? Which digital platform allows better brand building and which digital platform allows better customer engagement compared with their traditional counterparts or even compared with their digital competitors.

In Digital Marketing V.3.0, we will try to handle three entities about which we know little, yet we are quite sure they are going to be very big in the future and deliver for us: social media; video advertising and mobile marketing/advertising. The theme of the conference is clear from the last session: the movement towards the ultimate choice for marketers: what is the correct Digital Mix?

The ground in digital marketing has shifted quite a bit since 2010, we sincerely hope you are not standing at the same place.