Marketing strategies has been the driving force of brand building in India and world over. Upcoming technologies have aided in developing new strategies that will infuse a fresh lease of life to the marketing arena. The 7th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI) aims at looking at the convergence of technologies that will give a boost of creativity to the new marketing strategies being formulated. The conference, to be held in Mumbai, will also look at how alternative mediums like interactive television will provide new opportunities to marketers.