CMO on Digital
We are spending almost 70% of our budget on the digital medium
Kali Charan Shukla, VP Marketing, Helpchat
 
21 Oct 2015

Kali Charan Shukla is the Vice President – Marketing for Helpchat, formerly known as Akosha. Helpchat, a messenger-based personal assistant platform, an app-only platform, currently available on...

CMO on Digital
The role of a marketer has evolved as a ‘Chief Integration Officer'
Rajiv Bakshi, VP Marketing (SA), Discovery Networks Asia-Pacific
 
15 Sep 2015

Rajiv Bakshi is the Vice President of Marketing for the South Asia region, Discovery Networks Asia-Pacific. He has over 15 years of experience in marketing and communications.  At Discovery, he...

CMO on Digital
Data is the key to reach the customers
Satya Mahapatra, CMO, Junglee Games
 
04 Sep 2015

Satya Mahapatra is the Chief Marketing Officer at Junglee Games, an online gaming and software development company. He has more than 15 years of experience in managing profitable digital businesses...

CMO on Digital
About 50-60% of our investments actually go into digital medium
Pratik Seal, CMO, Housing.com
 
24 Aug 2015

Pratik Seal, CMO at Housing, joined the popular start-up from Star TV, where he was the Channel Business Head for Star Utsav. With over 16 years of experience in marketing, brand building and...

CMO on Digital
In the current age Mobile has become a necessity more than a privilege
Abhik Chakraborti, CMO, BedBathMore
 
31 Jul 2015

Abhik Chakraborti is the Chief Marketing Officer at BedBathMore, an online home furnishing marketplace operated by Encompass Design India Pvt Ltd. His forte lies in brand strategy, communication, new...