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SRS Group ventures into e-commerce space with launch of online grocery vertical

The multi-domain Rs 5000-crore plus SRS Group has announced
its foray into the e-commerce space. As a first step in this direction, the
company has announced the launch of SRSGROCERY.com. The website is uniquely
designed to provide online shopping experience to customers. In the next phase
of its expansion, SRS plans to forays into other e-commerce websites that will

The multi-domain Rs 5000-crore plus SRS Group has announced
its foray into the e-commerce space. As a first step in this direction, the
company has announced the launch of SRSGROCERY.com. The website is uniquely
designed to provide online shopping experience to customers. In the next phase
of its expansion, SRS plans to forays into other e-commerce websites that will
relate to apparel and jewellery, among others.

According to the company, the website will have
international standards in terms of product range and merchandising, promotions
and customer focus. Its wide portfolio includes all key categories such as FMCG
products, staples, beverages, home care, personal care, grooming, fruits and
vegetables, cleaners and much more. The website is designed to fulfill the
entire grocery basket for its customers, making it a one-stop destination for
the grocery requirements.

Talking about this initiative, Dr Anil Jindal, founder
chairman of the SRS Group, said, “Our e-commerce initiative is born out of
customer insights, focuses on ease of purchase, and provides an effortless
purchase process. This unique offering is only the start and an attempt to
bridge the existing gaps in the online offerings in the market and enter the
vast and yet under explored territory of e-commerce. The e-commerce space in
India is currently valued at Rs 60,000 crore and has been growing at an
estimated 30% CAGR. This is a part of our strategy to go ahead with diligent
expansions in retail to make SRSGROCERY.com a brand of preference for the
consumers. We are unveiling just the 1st chapter of SRSETAIL.com which in times
to come will foray into fashion, jewellery, medical and many more such
opportunities.”

The group has just completed 25 years of its existence. Over
the span of these 25 years, the SRS Group has grown from a financial services
company to a large, mature player that is now a well-established name in
jewellery, cinemas, retail, hospitality, real estate, financial services and healthcare.
It has over 120 touch points spread across 7 states and 31 cities across India,
with exports to international markets as well.

The multi-domain Rs 5000 crore plus SRS Group announced its
foray into the E-Commerce space. As the first step in its E-Commerce journey,
the company announced the launch of the SRSGROCERY.com. The website is uniquely
designed to provide online shopping experience to customer. In the next phase
of its expansion SRS plans to foray into other ecommerce website that will
include apparel and jewellery.

Commented on this occasion, Dr Anil Jindal, Founder
Chairman, SRS Group said, “The e-commerce initiative is born out of customer
insights, focuses on ease of purchase, and provides an effortless purchase
process. This unique offering is only the start and an attempt to bridge the
existing gaps in the online offerings in the market and enter the vast and yet
under explored territory of E-Commerce. The e-Commerce space in India is
currently valued at ~Rs. 60,000 crore and has been growing at an estimated 30%
CAGR. This is a part of our strategy to go ahead with diligent expansions in
retail to make SRSGROCERY.com a brand of preference for the consumers. We are
unveiling just the 1st chapter of SRSETAIL.com which in times to come will
foray into fashion, jewellery, medical and many more such opportunities.”

According to the company, the website will have
international standards in terms of product range and merchandising, promotions
and customer focus. Its wide portfolio includes all key categories such as FMCG
products, staples, beverages, home care, personal care, grooming, fruits and
vegetables, cleaners and much more. The website is designed to fulfill the entire
grocery basket for its customers, making it a one-stop destination for the
grocery requirements – something that is of high relevance with time being at a
premium for most people. The SRSGROCERY.Com scores on parameters like good user
interface and small delivery slots however, it captures the foremost need of
the customer of low service fee; SRSGROCERY.com has No service fee – “No
Minimum Order & No Delivery Charges”.

 Pratik Jindal,
Managing Director, SRS e Retail Ltd said, “We are delighted to enter into this
new venture. With this, we have not only strengthened our retail presence but
are also happy to reach and serve new consumer segments by treating them to
world-class products, thrilling promos and unmatched convenience. It is a
pleasure to spread the goodness of our brand to online space.”

The group has just completed 25 years of its existence. Over
the span of these 25 years, the SRS Group has grown from a financial services
company to a large, mature player that is now a well-established name in
jewellery, cinemas, retail, hospitality, real estate, financial services and healthcare.
It has over 120 touch points spread across 7 states and 31 cities across India,
with exports to international markets as well.

Image Source: srsparivar.com

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